Take Part


Local Newspaper Week, which this year celebrates its 20th anniversary, runs from 14 to 20 May. It is a chance for local papers to tell their readers about the important job they do for the community and why they do it. Anyone can take part by voicing their support for their local newspaper and the highly trusted local journalism which underpins democracy. 

Guide for Newspapers

Each year, local newspapers celebrate their vital role and the importance of trusted local journalism during LNW. The power of campaigning local journalism is also championed through the Making a Difference online public vote to find the best local newspaper campaign of the past year.  Every local paper is different and how you and your newspaper participate in LNW will be down to you. But here are some ideas to get started:  

  • Use the LNW logos and key industry stats in your coverage;
  • Run a series of features highlighting your newspaper's recent campaigning achievements. This could include comment pieces or leaders; 
  • Publish interviews with high profile local figures such as politicians or celebrities explaining why trusted local journalism is so important especially in the build up to the general election;
  • Recap your title's LNW celebrations since the campaign was launched 20 years ago;
  • Explore potential opportunities such as sponsorship with your commercial partners;
  • Run a competition for readers, for example by inviting them to submit or post online pictures of themselves reading their local paper;  
  • Appoint a guest editor such as a local celebrity or dignitary to edit the newspaper during LNW; 
  • Hold a reader surgery inviting readers to come and meet your journalists and find out more about the newspaper. 

Making a Difference

Making a Difference showcases the best campaigning work of local papers across the UK. At the start of LNW, an online vote will go live and the public will be invited to vote for their favourite campaign from the Making a Difference showcase. The winner will be announced at the Society of Editors Regional Press Awards on 18 May in London.  

Newspapers included in the shortlist can run stories in the run up to and during the vote encouraging readers to back their campaign. Editors and journalists can also use social media to secure the backing of readers, local MPs, and celebrities. 


On 17 May, the day before the Regional Press Awards, the industry will hold a #trustednewsday to show readers exactly how trusted news is gathered, produced and distributed over the course of the day.

Local papers can get involved by hosting interactive events including live blogs revealing the workings of newsrooms on a day-to-day basis, and question and answer sessions with editors and journalists about your work. Last year, when the initiative launched for the first time, the campaign hashtag trended for more than six hours on Twitter. 

Social Media 

LNW has a strong following on Twitter. Please follow @localpaperweek and @localmediauk use the campaign hashtags #MakingaDifference. You could engage your readers on digital platforms through initiatives such as a competition to win a prize by retweeting one of the campaign's hashtags.  

For queries or questions about LNW please contact Paul Sinker paul@newsmediauk.org or Jessica Jones jessica@newsmediauk.org or call on 020 7963 7480.