This year, Local Newspaper Week runs from 15 to 21 May. It is a chance for papers to tell their readers about the important job they do for the community and why they do it. Anyone can take part by voicing their support for their local newspaper and the highly trusted local journalism which underpins democracy.
Guide for Newspapers
This year, through the key themes of Fighting Fake News and Making a Difference, LNW will celebrate the importance of trusted local journalism and the ability of local papers to campaign on important causes on behalf of their readers.
Every local paper is different and how you and your newspaper participate in LNW will be down to you. But here are some ideas to get started:
- Download the LNW logos and key industry stats use them in your title in print and online and on social media during LNW;
- Run a series of features highlighting your newspaper's recent campaigning achievements. This could include comment pieces or leaders;
- Publish interviews with high profile local figures such as politicians or celebrities explaining why trusted local journalism is so important especially in the build up to the general election;
- Explore potential opportunities such as sponsorship with your commercial partners;
- Run a competition for readers, for example by inviting them to submit or post online pictures of themselves reading their local paper;
- Appoint a guest editor such as a local celebrity or dignitary to edit the newspaper during LNW;
- Hold a reader surgery inviting readers to come and meet your journalists and find out more about the newspaper.
As investors in high quality, trusted local journalism, local newspapers are playing an essential role in Fighting Fake News. Show your support during LNW by using as part of your coverage the fast facts on trust in the UK and global media on the Fighting Fake News page, and downloading and using the LNW filler ads.
Making a Difference showcases the best campaigning work of local papers across the UK. At the start of LNW, an online vote will go live and the public will be invited to vote for their favourite from a showcase of 28 local newspaper campaigns from the past year. The winner will be announced at the Society of Editors Regional Press Awards on 19 May in London.
Newspapers included in the shortlisted should run stories in the run to and during the vote encouraging readers to vote for their campaign. Editors and journalists can also use social media to secure the backing of readers, local MPs, and celebrities.
LNW has a strong following on Twitter. Please follow @localpaperweek and use the campaign hashtags #MakingaDifference #FightingFakeNews. You can also support the Making a Difference Thunderclap which will go live at the start of LNW. You could engage your readers on digital platforms through initiatives such as a competition to win a prize by retweeting one of the campaign's hashtags.
For queries or questions about the Week please contact Paul Sinker firstname.lastname@example.org or Jessica Jones email@example.com or call on 020 7963 7480.